How to create a brand on a budget – what we can learn from a mass burrito giveaway

Sure, we like free stuff. But from a business point of view, where’s the tangible benefit in mass giveaways? A little lesson in how marketing is changing, from the people who know best: people who love burritos.

Continue reading How to create a brand on a budget – what we can learn from a mass burrito giveaway

“Be so good they can’t ignore you” – how to deal with silent companies

Believe us when we say we know there’s nothing, NOTHING more frustrating than hearing a big, fat nothing from a company you’ve slaved over an application for. But what’s to be done? Turns out, something.

Continue reading “Be so good they can’t ignore you” – how to deal with silent companies

Is this video the best piece of content marketing of 2013?

With more and more people jostling for attention on this hefty hill we call the internet, publicists and marketeers are having to get cleverer and cleverer with their marketing techniques. Bit of telekinesis, anyone?

Continue reading Is this video the best piece of content marketing of 2013?

Applying For A Job? Maru Wants You To Think Outside The Box

The ridiculously adorable internet sensation, Maru the cat, made getting out of boxes his speciality – and now he has over a gazillion YouTube views. But how to get one’s non-feline noggin out of the box and into an interview room?

Continue reading Applying For A Job? Maru Wants You To Think Outside The Box

How to quit your job with the help of Kanye West

Hey, if you’re going to leave, make sure you leave in style. After two years of working flat out for a video production company, this lady decided that enough was enough. So decided to make a little video of her own. The result is magic.

Continue reading How to quit your job with the help of Kanye West

Generation Y Characteristics – Are You A Classic Gen Y Worker?

Generation Y. Bright, bold, and bloody impatient. A group borne of a constantly connected environment where information, entertainment and content from the earth’s every nook and cranny are just the swipe of a smartphone away.

Continue reading Generation Y Characteristics – Are You A Classic Gen Y Worker?

8 pieces of advice you need to hear (from people who know what they’re talking about)

On this thing called The Internet it’s difficult to move for inspirational quotes here and personal mantras there. Now, we’re not saying that Gandhi doesn’t have a lot to offer (peace bro, seriously), but – maybe it’s just us – we prefer to get our practical advice from people succeeding in the here and now. People who, you know, are still alive.

Continue reading 8 pieces of advice you need to hear (from people who know what they’re talking about)