Crowd-funding: the future of investment? Natasha Hodgson investigates.

How exactly do you convince investors to take risk on a great idea? It’s the question that plagues inventors, designers, creatives and entrepreneurs everywhere – the frustration of having limitless potential, and no capital to back it. But maybe we’ve been looking at this the wrong way – instead of begging up the ladder for acceleration, should we leave our future in the hands of our potential customers?

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