Zeroing in on the right talent for your company can be a bit of a headache, but if you hit the bullseye, the results are alchemy. Here, we furnish you with all you need to know about pimping out your company as The Irrefutable Place To Be – whenever and wherever you cast your net.
(If you’re dithering less about how to hire an intern and more about whether or not you NEED an intern, here’s our four ha’pennies: not only does a the person in question learn practical skills in an environment suited to them, the host company also benefits from all the characteristic passion and enthusiasm of a fresh face in the field. Strike a balance, and everybody wins).
Do not underestimate the importance of showcasing your company in its best light.
For many candidates, your company profile will be their introduction to you. The very first point of contact. It is therefore not an understatement to say that the first impression must be a many-splendoured one, on the side of the employer, as well as any prospective employee-to-be. Take into account your branding, your company culture, and the type of working atmosphere you’re hawking, and make sure to think about the following:
1. What are your values?
What drives your company and those people within it? What is it that gets you out of bed in the morning? Your ideal candidate will share your values and generally give a damn about the same stuff that you give a damn about, so it’s important to communicate your mission in a way that is both honest and appealing.
2. What sets you apart?
You probably already know your USP, but potential interns won’t. Describe – EXPLICITLY – what makes you different from your competitors. This should take no more than a few sentences because, as Einstein rightly piped up, “if you can’t explain it to a six-year-old, you don’t understand it yourself”. Lay down in black and white the reason(s) why you stand out, and stand out you will.
3. Use multimedia
Students and graduates, and anyone looking for a job, for that matter, will be very used to scanning long paragraphs of job blurb. If you have the opportunity to present yourself from a different and more pleasantly noisy angle, be it with a succinct infographic, a video, event photos, or a recording, it will work in your favour. Even if it’s just a smiley photo of your team at work or play. A picture says a thousand words and all that schmazz.
4. Bonus points?
If you have any quirky points of differentiation – sports that you do as a company, a Foosball table at the office, attending inspiring events and conferences, and last but not least (slash perhaps most importantly) beer pong on a Friday – whack it in there. It all helps inform the overall picture of the company.
5. Sweat the small stuff
Please – for the love of the omnipotent rainbow rhinoceros in the sky – use a spellchecker, or get a colleague/friend/random human on the bus to check your company profile for typos. If you stipulate a desire for candidates to have a word-sword at their disposal that would make Shakespeare quake in his galoshes, chances are, were such a person to stumble across your company profile, they are likely to be mortally offended and thus sent running for the hills by the odd misplaced apostrophe.
Rad. Stay tuned for an upcoming blog on how to write a torturously ace job description. In the meantime, though: